Green Marketing

Want To Improve Community-Level Green Behaviour? Try With Social Marketing
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Want To Improve Community-Level Green Behaviour? Try With Social Marketing

Education for Sustainability, Green Marketing, Social Marketing

Want To Improve Community-Level Green Behaviour? Try With Social Marketing

By Dr. Paola Fiore|2017-09-23T11:45:28+02:0010 Marzo, 2014|Categories: Education for Sustainability, Green Marketing, Social Marketing|Tags: Carbon Footprint Reduction, Climate Impact, CO2 Reduction, Community Engagement, Domestic Energy Saving, Emissions Footprint, Environmental Behavioural Change, Environmental Value, Green Behaviour, Greenhouse Gas Emissions, Social Marketing Approach|

A community-level initiative in the UK has successfully used social marketing techniques to encourage participants to cut their greenhouse gas [...]

Environmental Management Systems Should Not Be Merely Used As Marketing Tools
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Environmental Management Systems Should Not Be Merely Used As Marketing Tools

Environmental Management, Green Marketing, Sustainability Communications, Sustainable Industries, Sustainable Supply Chain

Environmental Management Systems Should Not Be Merely Used As Marketing Tools

By Dr. Paola Fiore|2017-09-23T11:44:01+02:0028 Febbraio, 2014|Categories: Environmental Management, Green Marketing, Sustainability Communications, Sustainable Industries, Sustainable Supply Chain|Tags: EMAS, Environmental Impacts, Environmental Management Systems, Environmental Supply Chain Management, Environmentally-Friendly Investments, Green Marketing, Green Practices, Green Tech, Greenwashing, ISO 14001|

Generally, companies that adopt an Environmental Management System (EMS) based on the ISO 14000 family of international standards, and which is normally designed [...]